Ecommerce Microsites

Auditing Your Web Site: Minimize Risks, Maximize Potential

PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL

April 14th, 2002

Seminar by Stephan Spencer

Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

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Bottom line focus for this online retailer

“We found the Netconcepts assessment to be filled with practical value and immediate application. We were impressed with their in-depth understanding of website fundamentals, as well as their bottom-line focus. …It was a powerful study - I would recommend Netconcepts to any retailer looking to improve their online success.”

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Website audit an eye opener - integrated approach appreciated

“Overall we found Netconcepts’ audit of our site to be extremely valuable. It was a real eye opener. We highly recommend it.”

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500% increase in orders, 450% increase in traffic

“Every one of our over 9,000 product pages are in Google, most of them with great rankings.”

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Website audit excellent working document

“We definitely think the Netconcepts web site audit provided value and is an excellent working document. I have a new hire who is busy incorporating thoughts and ideas from the audit into our internet marketing plan.”

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Where to Begin Fixing Your Site

November 9th, 2001

by Alexis Gutzman

Alexis D Gutzman, author of “The Online Marketing Report”, used her website as a test case for AuditIt.com a free online assessment tool and got some valuable information in return.

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Pantethine

November 1st, 2001

Pantethine.org screenshotA microsite that was designed to provide medical professionals and clinical researchers with easy access to the clinical science from human and animal studies in which pantethine was administered.

[ static SSI | SEO ]

Visit The Site: Pantethine

Pantesin

November 1st, 2001

Pantesin screenshotA microsite for Pantesin, a high-quality pharmaceutical-grade brand of pantethine. Pantesin is manufactured by Daiichi Pharmaceutical Co., Ltd. and has been recently introduced as an ingredient to the North American dietary supplement market through its subsidiary company, Daiichi Fine Chemicals, Inc.

Pantesin has a strong history associated with it that makes it the premium source of pantethine available on the market today. Daiichi is the original producer of pantethine and has been manufacturing and marketing the product in Japan for more than 35 years.

[ static SSI | SEO ]

Visit The Site: Pantesin

Van Dyke’s Taxidermy

September 1st, 2001

Another online shop that has an extensive database of products. The focus here is on ease-of-use in conjunction with the printed catalog.

This site has a high user base with trade professionals so priority was given to searchable product codes, intuitive navigation and a fast ordering process. Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.

Van Dyke’s is a subsidiary of Cabela’s

[ database | client admin cms | SEO ]

Visit The Site: Van Dyke’s Taxidermy

Other Work For This Client: Van Dyke’s Restorers

Van Dyke’s Restorers

September 1st, 2001

Van Dyke's Restorers screenshotA subsidiary of Cabela’s. This site has thousands of products in over 100 categories — all maintained through an easy to use web-based administration.

Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.

[ database | client admin cms | SEO ]

Visit The Site: Van Dyke’s Restorers
Further Reading: Case Study
Other Work For This Client: Van Dyke’s Taxidermy

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